Monthly Archives: August 2009
Domain Name Registrars, DNS Services, Application Hosting Providers - The Best
Simplicity is a wonderful thing. For the domain name game and hosting services, there are two kinds of simplicityA single, monolithic simplicity - aka "all-in-one"
A set of modular simplicities - aka "best-of-breed"At this stage in web hosting and Domain name registration and DNS service offerings, the second form of simplicity is the preferred approach to [...]
Colorblindness and Online Marketing
Colorblindness affects approximately 5-8% of the population, mainly males.
The Art of Pricing - Three Simple Strategies
There is a long and storied history regarding pricing of goods and services. Wikipedia has a nice overview article with linked sub-articles.Simplicity - The Rule of ThreeComplexity is managed easiest with simplicity. In this case all the various Pricing "strategies" can be summed under three specific uses of pricing:Pricing as a competitive weapon
Pricing as a [...]
Startup Metrics for Pirates - June 2009
An updated version of the classic presentation on web analyticsStartup Metrics for Pirates (Startonomics Beijing, June 2009)View more presentations from Dave Mcclure.
3 Highly-ranked social networking sites you may not have heard of
Browsing through the Alexa data (the top 1m sites), I ran across some interesting numbers and a few social network sites I had previously overlooked.Why are Social Networking Sites important?Why is this important? In the age of Personal Branding, social networking sites are important places. Think of them as a portal of people.On the other [...]
3 Stages of Social Media Messaging
Let's hop on the Social Media bus!Stage 1 - InitiationCreate accounts
Edit BIO, profile image(s), backgrounds, color schemesStage 2 - IntroductionBegin messaging
Engage in friending and joining activity
Messaging is primarily introductory, thanking for following, etc.Stage 3 - InvolvementIntegrate messaging
Various social media accounts can have coordinated messaging from a single point (hellotxt.com)
Messaging primarily information sharing and public conversation
Metrics [...]
SEO for Maps - Get found on Google Local, Google Maps and Google Earth
Geolocation Optimization AKA Brands on MapsThere are powerful visual brand indicators that take place when a brand can be found on a map. It makes the brand appear more concrete as well as up-to-date. Few brands have effectively leveraged this outside of relying on already present business listings. However Google has begun providing mechanisms for [...]
3 Fonts with good Thai and Roman character support
One challenge for using Thai script on a computer is that Thai characters are more vertical than roman alphabet characters. If one is mixing roman and Thai characters in a document, the Thai characters tend to be much smaller (and therefore illegible if the roman characters are optimized for space and legibility).At this point I [...]
Social Media for Lead Generation