Following up on yesterday's post and culminating in the post tomorrow on SlideShare, we continue to review the link-building opportunities in file sharing social media.
A Review: Filesharing and Linkbuilding
In Day 13 of the 30 Days of Linkbuilding we discussed the simple sharing of files (which granted, can become quite complex) represents a significant opportunity and challenge. The complexities are as follows and raise the question of the value of links and link-building:
- A link as a reputation verification opportunity (aka PageRank)
- A link as a traffic generating opportunity (aka visitors)
- A link as an ecommerce transaction opportunity (aka money)
Docstoc is a Marketplace
Ecommerce, baby! Sell those docs. But also give them away. Build your value. Hosting is free, inbound links (in the case of Docstoc, links to LinkedIn and to Facebook) are free.
Docstock and PageRank
The Docstoc homepage has a respectable PageRank of 6. Individual pages accrue PageRank, and as on other document sharing sites, it is the inbound links both onsite and off which drive traffic and PageRank of the profile and document pages.
Docstock and Linkbuilding
SEO for the Docstoc profile includes follow links for linkedin and facebook profiles but an inexplicable nofollow on the professional web address. The account profile does have a nice accountname-friendly URL.
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3 Comments
Link building, if done properly, will drive a huge amount of traffic to a website and the result is mostly positive. A competitive link building campaign must first be considered and hiring link builders is recommended. Link building is now one of the best techniques in seo that helps an online business or service.
Great. Do you know if link juice is passed through the hyperlinks in DocStoc's embedded documents?
Hello @glennfriesen, the best way to tell is to use Greasemonkey and the nofollow display greasemonkey script which highlights in pink any rel="nofollow markup. Some javascripts might obscure this nofollow checking but it generally works most of the time.