30 Links in 30 Days Linkbuilding Campaign - Day 15 - SlideShare

This post languished as a draft for many days, sorry for the delay, hope it was worth the wait!

Day 15 means we are halfway there! Thank you everyone who has followed some of our 30 links in 30 days linkbuilding campaign series. The daily requirement (even though sometimes the blog postings bunch up) has been very helpful in working through this part of the tactics we endorse and use for our clients's success.

SlideShare is Social Media

Unlike Docstoc and Scribd, SlideShare remains pure Social Media with an emphasis on networking and embedding. Their flash player has improved over time and their uptime and website responsiveness which is still occasionally flaky is now much, much better than it was in the early days.

Share, Share, Share Alike

The best way to use SlideShare (all links are nofollow, so that sucks) is to get people to intensively engage with what you have to offer. That means providing a high quality experience. Once can do that two ways:

• The Presentation is valuable, the information "disappears"
• The Information is valuable, the presentation "disappears"

Engagement with media that is portable, embeddable, and linked, that is the high value, rather than the PageRank value of the links (SlideShare is very stingy with link-juice).

The value of Presentation and the Presentation of Value

There are many powerful ways of presenting information using presentation software. In an earlier life, I created this presentation which demonstrates four distinct presentation genre. This particular presentation is done only in one of the four, the unfinished task is to create four different presentation genre to really show how the same information can be presented in very different ways with a different effect.

Related posts:

1. 30 Links in 30 Days Linkbuilding Campaign - Day 18 - Panoramio
2. 30 Links in 30 Days Linkbuilding Campaign - Day 13 - Scribd
3. 30 Links in 30 Days Linkbuilding Campaign - Day 14 - Docstoc