Stock photos are basically an Internet scam. You can tell this because it is so difficult to find articles on how much a scam they are, and there are so many things wrong once a little analysis is done. The basic idea is not a bad one, save money and time on creating images for [...]
Author Archives: admin
Viral Video, Images, Infographics, SEO
Viral Videos and Video SEO is extremely important in the age of short attention span theatre. The basic point is that people on a website will watch a video a significant amount of the time (70%+). Make sure it is a video that will be linked to, shared, etc. Make a great video. But also, [...]
Posted in Graphics, Video Leave a comment
Markdown + Flickr, YouTube Shortcodes
The advantages to using Markdown and shortcodes instead of a rich text editor cannot be underestimated. Add to that the practice of hosting media outside of a website, e.g., Flickr for images and YouTube for video. Together these create a fantastic best practice for content management. We use WordPress and associated plugins but it is [...]
Screen Resolutions, Form Factors, 2011
We’ve recently taken a look at two sets of data for website traffic with a combined 230,000 visits, 48,000 of that was from 12-24 months ago. In sum, the message is that a diversity of browsers and screen resolutions is the current and future reality. As well, we can thankfully forget about supporting IE6. Tweet
SEO Ranking, Competition and Tactics
Competition doesn’t stand still in competitive markets and the same applies to SEO. There are usually fluctuations in keyword performance, traffic, etc., based on what others do, as well as Google algorithm changes. For example, current trends for 2011 appear to place more emphasis on brands and discount of low-quality content. What follows is a [...]
Posted in Strategy Leave a comment
Community Manager Job Description
A recent information graphic posted on the GetSatisfaction blog portrays the mind of a community manager. This is quite useful. Below we summarize the ten aspects presented into six characteristics and functions of a Community Manager Job Description (plus a seventh other category). Tweet
Posted in Social Media Leave a comment
Facebook Page Management Best Practices
There are several key components of Facebook Page Management Best Practices: Profile image Page name and url Various types of wall posts Including using Facebook as a page What to post When and how often to post Autoposting from an RSS Feed Encouraging community involvement Astroturfing (what not to do) Custom home pages on Facebook [...]
Posted in Facebook, Social Media Leave a comment
Widespread hacking, security best practices
Due to the ongoing hacking of accounts and passwords on popular web services, it is a good time to consider the following suggested security practices. If you feel you do not have the time to deal with this, think again. Tweet
Posted in Security Leave a comment
Search Marketing Market Growth
Back in April, the SEMPO 2011 state of search marketing report came out. While this is a paid report, some of the relevant findings have been summarized on various sites. What this means for our clients is as follows: Market size growth in the North American market is a healthy 16% which makes it a [...]
Posted in Advertising, Marketing, Mobile, Pay Per Click, Social Media Leave a comment
Never use SEOHost
Never, ever, never use SEO Host. They are the absolute worst hosting service I have experienced in my 15+ years in IT. How bad are they? Claim they monitor their systems and can tell when there is downtime, but I have had to report downtime to them over a dozen times. Sometimes they email back [...]
Posted in Hosting Leave a comment