Back in April, the SEMPO 2011 state of search marketing report came out. While this is a paid report, some of the relevant findings have been summarized on various sites. What this means for our clients is as follows: Market size growth in the North American market is a healthy 16% which makes it a [...]
Category Archives: Advertising
Search Marketing Market Growth
PDF Also posted in Marketing, Mobile, Pay Per Click, Social Media Leave a comment
Facebook SEO & SEM
Facebook SEO & SEM There is both Facebook SEO (optimizing a Facebook page for search) as well as Facebook SEM (paid search or pay per click advertising on Facebook). As Facebook now has 500m accounts, there is a very large market which can be targeted quite handily with the two-part process of Facebook SEO and [...]
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Pay Per Click
Pay Per Click (PPC) Advertising Pay Per Click is a form of advertising which is a vast improvement over pay per impression, which was and is still the dominant way to price advertising. With Pay Per Click the buyer gets actual visitors (though there is not a 1-to-1 correlation with clicks and visitors). However, there [...]
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Online Affiliate Marketing
Affiliate Marketing Online Affiliate Marketing is an enormous and enormously profitable part of Internet Marketing and we at SEO Chiangmai have really only dabbled with it. Why? Well frankly we are too busy with other projects and priorities. But we shall wait no longer and begin to take on this beast and tame it for [...]
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SEO / SEM 101 – Internet Marketing at SEO Chiangmai
The Art of Internet Marketing Internet Marketing can be a bit confusing as there are many moving parts. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) themselves overlap when it comes to keyword and competitor research, though there are different optimizations and activities to perform as well. Tweet Print PDF
Also posted in Analytics, Domains, Ecommerce, Links, Press Release Leave a comment
Proposed SEO Consulting Projects and Task List
Dear Client, This is a proposal for consulting work. Regardless if you use our services, we want to suggest that these are important aspects for a successful online presence and that they be pursued internally or by consulting with experienced professionals. Keyword Research Research keywords, keyword frequency and value, competitor keyword ranking Deliverable: list of [...]
Also posted in Analytics, Ecommerce, Graphics, Links, Social Media Tagged Advertising, Analytics, Consulting, Ecommerce, Graphics, Links, Projects, Social Media, Tasks Leave a comment
SEO and SEM – 2010 Edition – More Mobile and Social
In early November, a few big acquisitions set the strategic tone for the coming year. Current Trends for the web are more mobile (which is small, but growing) and more social (big and growing bigger). What this means for SEO and SEM is the topic we take up here. Signs of the Times – Facebook [...]
Also posted in Games, Mobile, Social Media Tagged Advertising, Facebook, Games, Mobile, Social Media Leave a comment
30 Links in 30 Days Linkbuilding Campaign – Day 11 – Google Local Listing
Ah, the Google Local Listing. A thing of beauty and portent. Discussed in such edifying tomes as the Google Webmasters Search Engine Optimization Starter Guide. Where to begin? Google Local is the new Yellow Pages Actually Google is the new Yellow Pages, but Google Local is essentially an overlay of additional information and listings when [...]
Google Conversion Optimizer for AdWords Campaigns
30 conversions in 30 days gives Google enough data to enable SEOs to use the Google Conversion Optimizer. Bidding is changed to Cost-Per-Acquisition..