Stock photos are basically an Internet scam. You can tell this because it is so difficult to find articles on how much a scam they are, and there are so many things wrong once a little analysis is done. The basic idea is not a bad one, save money and time on creating images for [...]
Category Archives: Brand
PDF What is the Meaning of your Brand?
I highly recommend the book Making Meaning by Diller, Shedroff & Rhea (2006). The material is well researched and built from significant insight and a good deal of hard data. The core question of the book is what meaning is being produced through interaction with a brand. From this perspective, the production of meaning can [...]