The advantages to using Markdown and shortcodes instead of a rich text editor cannot be underestimated. Add to that the practice of hosting media outside of a website, e.g., Flickr for images and YouTube for video. Together these create a fantastic best practice for content management. We use WordPress and associated plugins but it is [...]
Category Archives: Content
PDF Relevance and Google Search Algorithm Factors
A recent study showing the power-law effect on Google search ranking traffic is enough to underscore what we already know: the Zipfian distribution (aka Power-Law, Pareto Principle, or 80-20 Rule) of the information economics, nicely formulated in the book Information Rules. (Disclaimer: Hal Varian was the dean of the UC Berkeley Information School when I [...]
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PageRank Update for April, 2010
It’s been over 3 months since the last (December 31, 2009) PageRank update. This time, there were changes in slightly over 25% of our tracked domains. Sensible Changes to PageRank The changes mostly made sense. Two domains lost a page rank (both went from 4 to 3), but with obvious causes as one has been [...]
Price of Web Content, Freelance Writing, SEO
Cost of Web Content and Pay for Freelance Writers How much should we pay for content? There is quite a range out there. How much should writers get paid? In-house, outsource or partnerships? These are strategic as well as tactical questions. For those of us who want or need to buy content, it is paid [...]