There are several key components of Facebook Page Management Best Practices: Profile image Page name and url Various types of wall posts Including using Facebook as a page What to post When and how often to post Autoposting from an RSS Feed Encouraging community involvement Astroturfing (what not to do) Custom home pages on Facebook [...]
Category Archives: Facebook
PDF Facebook SEO & SEM
Facebook SEO & SEM There is both Facebook SEO (optimizing a Facebook page for search) as well as Facebook SEM (paid search or pay per click advertising on Facebook). As Facebook now has 500m accounts, there is a very large market which can be targeted quite handily with the two-part process of Facebook SEO and [...]
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Pay Per Click
Pay Per Click (PPC) Advertising Pay Per Click is a form of advertising which is a vast improvement over pay per impression, which was and is still the dominant way to price advertising. With Pay Per Click the buyer gets actual visitors (though there is not a 1-to-1 correlation with clicks and visitors). However, there [...]
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