Viral Videos and Video SEO is extremely important in the age of short attention span theatre. The basic point is that people on a website will watch a video a significant amount of the time (70%+). Make sure it is a video that will be linked to, shared, etc. Make a great video. But also, there are a variety of tactics involved.
The same goes for images, and not just pretty pictures, which are of course important, but the geeks among us also love a great infographic. These are both engaging and informative, and link-and-share-worthy.
Viral Videos and SEO
A lot of the viral video and guerilla marketing is not a whole lot more than social hacking, spam, linkbait/viewbait and of course, hopefully, an engaging video. The classic post on the topic of viral videos from 2007 was pretty much a tell-all in tactics, some illegal and many ethically challenged.
Video SEO
A much less interesting post from 2010 gives a few clues for SEO and Video but they really only amount to:
- Keywords in title and tags
- Multiple versions with different metadata (actually at multiple sites as well)
- Google Video Sitemap submission.
Viral Images, Flickr and Interestingness
A fantastic set of comments on Flickr interestingness was posted as part of the description of the interesting photo of haybales above. The main aspects has to do with timing, comments, sharing, linking and liking behavior.
The photographer and writer Kevin Dooley also discused subsequent changes to the interestingness algorithm that took place 18 months after the original posting.
Viral Infographics and SEO
Infographics can be extremely effective in communication of complexity and especially for processes, comparisons or things which change over time. The notorious author of the video virality post from 2007 mentioned above has created a company that focuses on virality of information, rather than the virality of ads. He has some useful links and examples of viral infographics which are making an impact for the authors and brands being depicted.
Of course the SEO and sharing/linking behaviors also apply.
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