Google Conversion Optimizer for AdWords Campaigns

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SEO Chiangmai, Thailand is the leading Internet Marketing and Ecommerce consultant in Chiang Mai, Thailand. We help local companies in Thailand and Southeast Asia compete globally using Search Engine Optimization and Search Engine Marketing (SEM).

Requirements to use Google Conversion Optimizer

30 conversions in 30 days gives Google enough data to enable SEOs to use the Google Conversion Optimizer. The bidding is changed to a Cost-Per-Acquisition (CPA) instead of Cost-Per-Click (CPC) or Cost-Per-Thousand-Impressions (CPM) - (don't ask why CPM instead of CPT, I've been told it's a legacy industry thingee).

CPA and Daily Budget

On some campaigns we have found that the CPA is more than the daily budget. Google allows you to set the CPA > Daily Budget at first but changing CPA is not possible (as the Daily Budget acts as a limit). The work-around is to change the Daily Budget first, and then the CPA, and then change the Daily Budget back, or something like that. The real deal is getting the budgets aligned so that one can talk about a "Conversions-Per-Day" budget rather than a USD or THB per day budget.

Keyword Ranking, Website Traffic and Conversions

Top ranking keywords and visitors per site don't actually matter. It is outstanding inventory, cost-per-conversion, and profitability that are the main metrics. SEO should be made to pay its way, and the only way is to hold it accountable for profitability rather than raw traffic metrics, which can easily be faked and themselves require interpretation.

Google Video on the Conversion Optimizer

Google Conversion Optimizer Information

• Advertisers increase their profits using Conversion Optimizer - Google Blog
• What is the Conversion Optimizer and how does it work? - Adwords Help
• Google Conversion Optimizer - Google Adwords Conversion Optimizer
• Google Business - YouTube Channel

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