How to really grow your SEM business in Asia

This is a comment on Dennis Yu's article How to grow your SEM business in Asia. His commenting system didn't seem to work, and the beauty of having your own blog is that you can make comments on your own site (also, the comment got a little long).

Asia is Big

For one thing, Asia is too large to conceive much less target. 3.8bn people, largest landmass ever, untold languages, etc. etc. No one would try to target India AND China with the same strategy. How can we even use the term Asia?

Singapore is Not Big

This is a good article but scratches the surface and misses one point which is that Singapore (as well as Hong Kong) are nicely Internet-penetrated and may have business, cannot be seen as much of a leverage point to going into other places such as Saigon or Bangkok. The languages are different and besides bragging rights to being located in a big city in Asia, well not much else.

International SEO is Complex

There are several other issues such as the SEO for such a business itself, not only the customers which includes tld/domain localization (or not), local hosting, native keywording, Google geotargeting, etc. Here is one article covering some of these issues including International SEO, Geotargeting, TLDs and Languages.

SEO Chiangmai is Growing

SEO Chiangmai is based in Chiang Mai, Thailand serving local businesses who target English-speaking markets. Our second step of development is a partnership with local Thai language and translation experts as well as Thai web developers and SEO consultants. This way we begin with customers we are uniquely qualified to serve and build strong local partnerships, which is the preferred way of doing business. From there we will repeat the process of deeply localizing our efforts and transitioning between market targets. This is a much more local approach for localization, which to us appears as the most appropriate internationalization effort.

Related posts:

1. International SEO - Geotargeting, TLDs, Hosting Location, Languages
2. 30 Links in 30 Days Linkbuilding Campaign - Day 17 - Wikimapia
3. 30 Links in 30 Days Linkbuilding Campaign - Day 19 - BluehatSEO