Off-Page SEO and Link Building

SEO Chiangmai – Off-Page SEO and Link Building

Congratulations, you are on your way to effective SEO results by engaging SEO Chiangmai to perform Off-page SEO and Link Building. Here are a number of the steps and deliverables which may be included in the engagement.

Articles and Press Releases

Articles submitted to article sites and Press Releases submitted to press release sites are two effective means of generating links and traffic as well as having those articles and press releases rank on search engine results pages (SERPs). We recommend the use of specific article and press release sites and can help generate SEO-optimized content as well as multiple, unique versions of content submitted to different sites in a systematic approach which will yield the best results. SEO Chiangmai can provide SEO guidelines for article and press release writing or take on the content creation task as a part of our service.

Social Media

Social media includes the five most popular social networks and media sharing sites such as Facebook, Twitter, Linked In, YouTube and Flickr. Even with no-follow tags on much of the links on these sites, there are positive factors and value is created through linking from accounts, direct traffic from these accounts (especially when on-site content is syndicated out to them), and from the ability to have their profile pages and content rank in search engine results pages (SERPs). Engaging in Social Media conversations and friend/follow campaigns is an option to increase links as well as drive visitors and works well for some kinds of websites.

Flickr Images

For on-site and off-site images, we at SEO Chiangmai suggest a strategy of hosting them on Flickr. This provides several advantages such as better network caching and speedy image delivery, better image metadata management, and the ability to get the images found through Google image search and manage the use of images through plugins such as WordPress Flickr Gallery.

Video Sites

Every site can use a little video, and a YouTube account is generally sufficient. However, for certain websites, the heavy use of video can make a lot of sense and drive links and visitors to the site. In these cases the use of a multi-site uploader such as TubeMogul and accounts at several video sites is recommended, including YouTube, Blip.TV, Vimeo, DailyMotion, Veoh, Yahoo Video, etc.

Link Building – Caution

Our experience at SEO Chiangmai is that most link-building offers—and we are spammed with them almost daily—are essentially a scam. There are two categories of link-building fraud. One of them actually does create links, but they are of no or low value and can actually count against the domain. The other link-building fraud is one where the links are never created or quickly disappear.

404s and 301s – Missing Links and Link Redirection

The first step of link building is to make sure that incoming links already created are working to deliver the proper value in terms of PageRank and visitors. Review of the 404 logs on a site (“page not found”) and the creation of 301 redirectors (having pages sought redirect to the correct location) is important and a simple task, especially when using the Apache web server and WordPress.

Competitive Link Building

The second step of link building is to create competitive links based on a backlink analysis performed in the Research, Analysis and Benchmarking phase of SEO. A certain percentage of links which your competition has can be emulated, largely by some research into the nature of the links and either directly creating them where possible, or contacting the site owners.

Directories and Accounts

There are several kinds of directories which bear mentioning and at which accounts should be created. These directory listings can actually gain PageRank (especially if links to them are created) and they can provide relevant links. Avoid the low-value tactic of registering with “hundreds” of directories, as that only creates what looks like low-value links to your site, and Google penalizes sites which looks like web spam. Instead we recommend creating a smaller number of higher-value directory entries and accounts.

Wiki Links

There are several wikis which can provide useful links, either do-follow links with PageRank value or visitor traffic. The best wikis are generally well-curated and it requires both understanding the culture of those sites as well as what content is viable to link to.

Google Places Listing

Google Places (formerly Google Local Listings) is a free Google product which is especially important for businesses who have a specific location and are found by searchers who use a location-based keyword, such as a city name. These listings are in many cases placed at the top of a search and can rank above the #1 organic search result on a page.