SEO and Link-building tactics using LinkedIn

LinkedIn is a highly ranking site and in many cases public profiles rank highly on SERPs. This status can be used to help raise the ranking of your site. Here are the steps:

Think SEO for LinkedIn

• Have or create a linkedin.com account.
• Fill out your profile as completely as possible, including any text which is similar to your website text and target keywords, as the idea is to get your public profile page to rank for the same keywords as your website on Google.
• Again, think SERPs and keywords not irrelevant personal history. We are doing SEO here.

Build your Social Network, Make Connections, Link Widely

• Link to as many other people as possible (this raises the PageRank of your public profile page), e.g., my profile is PR3 and I have about 700 contacts.
• Note that you have to go about connecting to others with a little care or you could get banned. Try and find the open networker and LION groups and join and put your email address in your name or description field of your account. Add those people who have their email address as well in their name or description field of their profile.
• Don't forget to set your public profile settings and the URL (30 character limit, only letters and numbers allowed) to your favorite keywords as well

Build the LinkedIn Links with SEO in mind

• LinkedIn allows for three website links. They also enable creation of anchor text (up to 30 characters).
• The URLs should be unique pages within the site. Descriptions should be target keywords for each of those pages.

Congratulations you just got some follow linkjuice and a nicely ranking site to help dominate your keywords.

Related posts:

1. 30 links in 30 days Link-building campaign
2. Link-building, domaining and why your domain name needs keywords
3. On-page SEO site link management - WordPress Plugins of Note