SEO Hierarchy of Needs

SEO Hierarchy of Needs, originally uploaded by Bruce Clay, Inc.

The SEO hierarchy of needs takes its cues from Maslow's Hierarchy of Needs, a well-known diagram rooted in the field of psychology, which explains the various motivators of human behavior.

In Maslow's version, the most basic and fundamental needs are found at the base of the pyramid, and each higher tier represents needs that can't be realized until the needs below it are satisfied. For instance, a person isn't expected to prioritize love and affection (the third tier) if their physical needs for food or shelter (the first tier) aren't met.

Likewise, if fundamental site requirements -- like quality content and theme-based site architecture -- aren't secure, it's probably inappropriate to commit resources to higher SEO objectives, like link building.

So without further ado, here's a guide for understanding the SEO hierarchy of needs.

• SEO Hierarcy of Needs (Bruce Clay blog)

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