SEO / SEM 101 - Internet Marketing at SEO Chiangmai

The Art of Internet Marketing

Internet Marketing can be a bit confusing as there are many moving parts. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) themselves overlap when it comes to keyword and competitor research, though there are different optimizations and activities to perform as well.

Internet Marketing Overview

For a general overview of the topic of Internet Marketing, first take a look at the Internet Marketing article on Wikipedia and work your way through the articles listed on the right hand side.

Internet Marketing Activities at SEO Chiangmai

The main Internet Marketing activities at SEO Chiangmai, Thailand include the following:

Site Instrumentation and Benchmarking

• Site analytics
• PageRank
• SERP logs and sitemap submission

Keyword and Market Research

• Backlink analysis
• Competitor analysis
• Keyword research

On-page Optimization

• Brand articulation
• Site structure
• Usability
• Metadata
  • Title
  • Description
  • H1/H2/H3
  • Anchor text
  • Anchor title
  • URL

Off-page Optimization

• Link building
• Social media content and campaigns
• Press release optimization
• Email list campaigns

Pay-per-click (PPC)

• Google AdWords and banner ads
• Banner advertising and sponsorships

Ecommerce

• Affiliates
• Markets
• Carts and catalogs
• Transaction providers

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