It pays only to pay attention to the most important search engines. The main reason is the same power-law and network effects that attain for the top ranking in a given search and the frequency distribution of searches themselves. It’s a winner-take-most situation. Who is the predominant leader in search?
We’ve had problems with getting to certain sites using the relatively mediocre Internet service provided by 3BB here in Chiang Mai, Thailand. A friend of ours suggested using OpenDNS and confirmed that the DNS servers inside of Thailand are execrable.
Here are the OpenDNS DNS Server IP Addresses that seem to work as of 11-11-10:
There is both Facebook SEO (optimizing a Facebook page for search) as well as Facebook SEM (paid search or pay per click advertising on Facebook). As Facebook now has 500m accounts, there is a very large market which can be targeted quite handily with the two-part process of Facebook SEO and SEM.
Video embedding is basically a required feature of all websites. Do they all have video? No. Should they all have video? Yes. From an SEO perspective, yes. From a branding perspective, yes. From a business perspective, yes.
Usability is not just about user interaction but has a lot to do with user access. As such, Flash should be considered dead to the designer and developer. We won’t rehearse all of the claims against it (especially the well thought out ones from the hangman’s noose). But basically, we simply recommend against it to all our clients and whenever we are involved in a site development, do not support it.
Pay Per Click is a form of advertising which is a vast improvement over pay per impression, which was and is still the dominant way to price advertising. With Pay Per Click the buyer gets actual visitors (though there is not a 1-to-1 correlation with clicks and visitors). However, there are a lot of details to consider when buying Pay Per Click advertising, otherwise a lot of money can quickly go to waste.
SEO Chiangmai is an expert in SEO and SEM in Thailand and globally. We were recently asked by TopSEOs to fill out our SEO Thailand profile, even though frankly we will not pay for a directory listing or to be ranked. Unfortunately TopSEOs myopically doesn’t have a Thailand or other Asia, or better, a Southeast Asia geographical category. Nonetheless, they do provide the potentially valuable service of having one place to list our competitors (and their largely fictitious company data). Quite frankly, if the customer web search does not yield a result in the top few rankings, then this is not an SEO worth their weight in clickthroughs.
Online Affiliate Marketing is an enormous and enormously profitable part of Internet Marketing and we at SEO Chiangmai have really only dabbled with it. Why? Well frankly we are too busy with other projects and priorities. But we shall wait no longer and begin to take on this beast and tame it for our own and our customers’ profitability.
The cost of more Google traffic is a great question. There are two answers, depending upon whether SEO (Search Engine Optimization) or SEM (Search Engine Marketing) is undertaken.
Domain name speculation is a dynamic and burgeoning industry. The number of domain names (32 million registered unique with something like 90,000 registrations and renewals of the .com alone every day) according to Premium Drops) is a bit mind boggling.
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